Sports

Building character through sports

Incorporating sports for development at the grassroots level enhances children’s life skills and equips them to approach challenges with a fresh perspective.

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States

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Partners

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Interventions

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Happier Children

Why Sports?

Sports play a crucial role in shaping a child’s personality, empowering them with the mindset and resilience needed to thrive in every aspect of life. Sachin Tendulkar’s vision is to transform India from a sport-loving nation into a sport-playing nation. While not every child needs to become a professional athlete, the values learned through sports—discipline, teamwork, and perseverance—can help them excel as doctors, engineers, accountants, administrators and more.